Saturday 11 November 2017

Alumni Portfolio Review | The Review


Dana Sonia Photography


For the portfolio review I had the opportunity to talk to three of the alumni whilst I would have loved to talk to all of them there just wasn't the time, so I had to be selective. I choose to speak to Daniel, Laura, and Nicole. Daniel because of 'The Pupil Sphere' he set up such a phenomenal platform whilst in on placement and during his final year. I also have a lifestyle blog that I wanted his opinion on, as well as my work because his knowledge is incredible. I choose to speak to Nicole as her final major project when she was a student is similar to my dissertation and I choose to speak to Laura because of her work ethic and determination during her final year.

They all gave me invaluable pieces of advice: 

Daniel advised me in test and evaluate different papers for the exhibition as it will really help, to be meticulous about tiny detail and to continue to work with models from agencies. In regards to my blog, he really liked the design and encouraged me to post every day on Instagram.  You can read my blog here

I loved Laura's honesty she was worried that she was being too harsh but she wasn't and any negative comment she made she explained why and could show me how my work had improved over the space of a few months.  

It was lovely to see Nicole again, she has been coming in and giving talks since I was in my first year and we had a really interesting discussion about my dissertation, it was lovely to talk to someone who knew the subject pretty well and wasn't a tutor. 

Overall the Alumni Portfolio review was a great way to end the week and I am excited for the next one. 

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Alumni Portfolio Review | The Alumni

The Alumni
From the top left work by Daniel Ainsworth, Sophie Abbot,  Thomas Duffield, Laura Patrick,  Sam Wellburn, Tim Brown and Nicole Jopek



Today was the last day of creative exchange a week and was quickly looking to be one of the busiest and most beneficial days of the entire week. My course brought 7 graduates in to discuss life after university and a few of the options out there as well giving us the opportunity to talk to a minimum of 2 one to one to ask any questions we had and to get advice on the work we have produced so far. 

Who are the Alumni? 

Sophie Abbott - Graduated in 2015 - http://www.sna-photography.co.uk





  • Lead creative retoucher at boohoo.com 
  • Began the course with an interest in fine art, but became interested in fashion in her second year.  
  • Working with the fashion students inspired her. 
  • Placement with Brits Smith, allowed her to photograph the front covers of cookbooks
  • Was given the chance to photograph Brits Smith
  • Final year - a lot of testing, using the studio and submitting to magazines.  
  • Gave a presentation at the blue coat gallery and was featured in Red Eye 
  • First job postgrad was in commercial photography, retouching product. By getting a job in her field she was giving the chance to build up her confidence.
  • Applied for a job at Boohoo - created research and mood boards, they loved how she viewed the images as a creative rather than just a retoucher
  • Most rewarding part of being in Boohoo is she gets to see her work everywhere. 
  • Can work well under pressure 



  • Daniel Ainsworth -  founder of The Pupil Sphere - http://pupilsphere.com







  • Graduating after completing his MA
  • Created The Pupil Sphere which a platform for student photographers, by starting to help student photographers work online through giving everyone the chance to sell their own books. 
  • The aim is to inspire promote and give all student photographers a voice, it's also a community between university students.
  • Launched The Pupil Sphere in his final year when doing his professional practice. 
  • Joined other University photographic societies over Facebook to help promote the page
  • Has connections all around the world
  • Gets paid for consultations on exhibitions and websites 
  • Running for two years is going really well
  • Helped connect more photographers and made an educational tool.
  • Made more money through advertising 
  • Future -  touring exhibition  


  • Tim Brown - http://fotografo.uk/pages/tim-brown
    • From photography to Digital Media to PGCE teacher training 
    • Final Major - Italian fascist -era children’s summer camps 
    • Stumbled across an empty building when in Italy he found a children’s medical card. How he came up with the idea
    • Started with a large interior and then created a minimalist abstract image focusing on colour
    • Digital Media MA - allows you to become much more research orientated
    • PGCE - interested in teaching 

    Thomas Duffield - http://thomasduffield.com
    • A personal project that reveals a secret concealed from him and his sister as children.
    • Family - things that were never discussed.
    • Work is abstract, a beautiful photograph for everyone to enjoy not just academics using lighting.
    • Made a lot of work even when you don’t know where it’s going to go the important thing is you are making it and feeling your way through it. 
    • A lot of photographs taken at home. 
    • Inspired by the emotional times had with Dad takes photograph after meetings 
    • Photographed people who had experienced the story from different perspectives, things about the use of colours and how they can tie things together.
    • Broad range of styles when shooting and it all came together in the editing process
    • His project was featured in the BJP.
    • “Have confidence in what you are doing.”
    • When you graduate it is important to keep within the committees as you don’t have the constant need to make work. 
    • Just keep shooting 
    Nicole Jopek - http://www.nicolejopek.com
    • Photographer and re-toucher 
    • Never stop working whether she is doing something for a client or for herself. 
    • Tries not to create the same work with every shoot she does but still keep a part of her in it. 

    Laura Patrick - http://www.laurajoyphotography.com
    • Graduated July 2017
    • During her placement year, she completed 4 placements up and down the country in commercial studios.
    • Went into the final year saying all she was going to do is commercial briefs as that is what she wanted to do when she graduated. Took on a brief from one of her placements which were to create a series of abstract images around orchestral music something out of her comfort zone. She began using her strengths the studio where she spent the entire year. 
    • Abstract work in her final year to really push herself, stuff she knew technically she could do but didn’t have any of in her portfolio. Shooting these things in her own time for her professional practice and her blog. 
    • Spent the year looking past what the object was and looking at the beauty of the object.
    • Now works as a freelance assistant in commercial studios.
    • Funded her placement year shooting property.
    • Comfort zone working with corporate people 
    • Even if not interested in commercial it is best to get a portfolio for that as you don’t know where you will end up. 

    Sam Wellburn - http://www.samwelburn.co.uk/#1 
    • PhD Student 
    • Advice
    • Nov - Feb: Crucial photography then go into editing 
    • May - Work backwards from your deadline
    • April/May start thinking about what you want to do (MA)
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    Wednesday 8 November 2017

    Frede Spencer | Guest Speaker

    Frede Spencer agent and Director for the agency Twenty Twenty came in this afternoon to discuss our work and then give a talk on what he does.  As an agent Frede represents, artists and photographers in advertising but also for editorial. He works with a various different people who work across different creative mediums such as illustrators, designers and directors.

    Some examples of the incredibly talented people he works with are shown below: 

    Will Sanders 
    - A street photographer who sees the world in colours and can capture the world in a completely different way to how you would see it. People love his fun imagery. Creators are known for looking through his work for inspiration. 










    Jack Bedford
     - an illustrator with a graphic and fun style. Something different, you don’t represent them in the same way as photographers. 



      Paul Stuart
      - Has been in the agency from the very beginning approximately 10 years. He is a portrait photographer who has shot some iconic shots and has work in the national portrait gallery. He has done a lot of editorial stuff but has done some advertising for the National Shakespeare Gallery. He is the photographer who Chef’s Jamie Oliver’s book covers.




      Jake Walters
      - Commercial photographer who shoots a lot of fashion. He is really open to the world, as well as doing fashion he also does advertising and shoots a lot of motion. Has a varied portfolio of work. 



      John Higginson 

      -  Commercial photographer - he shoots CGI images not only with models but also at night which is something that can be really difficult to do.





      Lulu Ash

      - New addition to the agency. She does lifestyle (people- can be fashion or portraiture) photographer, it’s a really lived feel with a beauty to it. Very Natural feel to it and shoots a lot on film.



      Kell  Mitchell

      -  A director and photographer who balances the two really well. She knows everything from re touching to film, a really goos skill set to have especially if you are serious in a being a photographer as a career. Shot a video for Harvey Nichols over two days. She also shoots still photography. 




      Valentine Reinhardt 

      -  A French creative, it can be difficult representing someone who isn’t in the same country but it’s worked really well despite early reservations because of the distance. She used to be a creative director and enjoys creating music videos, storyboarding and photographing and illustrating. 

      All images can be found here



      Life as an Agent 

      If you like working with artists and photography but don’t feel you want to be a photographer then being an agent may suit you better. 

      What does an agent do? 

      They go to portfolio meetings and the agencies invite the creatives and art buyers down and they all have a look at the work. They protect and manage the artists careers, manage existing clients and build new relationships, socialise, promote the artists and produce the shoots. Instagram takeovers.  

      What does the agency Twenty Twenty look for?

      • different but good
      • Artists that do not fit into set categories
      • Multiple skills photography/ motion- still- life/ fashion etc
      • Existing client relationships 
      • Artists who are easy to get along with
      • Work that excites them.

      Photo Meet 

      The idea for photo meet was born from a documentary photographer through passion. It's all about creating an environment  where everyone feels comfortable and equal with one another.  There are around 50 reviewers who offer portfolio reviews over the two day period the event takes place, all from people with a variety of creative backgrounds such as art buyers and editors. There are also various talks on topics such as copyright. 

      What makes the photo meet different from any other event? 

      The environment is something that makes it different, it’s all about immersing yourself within a community and it's not an exclusive event. 


      Advice

      Leaving University 

      • Make as many contacts as you can 
      • Use momentum from Degree Show
      • Remember a lot of doors are open when you are a student use them! 
      • Don’t worry about making a wrong move!


      Self promotion 


      • A good website is the best staring point - make sure it works on all platforms 
      • HTML mailers - such as mail chimp dedicate or campaign monitor 
      • Social media profile - Twitter, Facebook, Instagram 
      • Email blogs lie it’s nice that ,1000 words etc..
      • get a tumblr page
      • Put your work forward for competitions 
      • go to events 
      • put yourself out there!


      Commercial photographer 

      • Contact photographers you like or get a job at a big hire studio.
      • look in BJP, AOP
      • Attend shows, exhibitions and photo festivals - like Photo Meet London 
      • Keep shooting and keep knocking on doors 


      Picture Editor 

      • Contact HR department of publishing group 
      • Don’t just try the main newspapers - try contract and book publishers 
      • send email to picture desk 
      • some offer work expeinnce/ internships 


      Art buyer/ project manager 

      • Many agencies have graduate programmes 
      • design agencies all over the UK
      • Look in Marketing today and campaign 


      Future of Photography 

      • Motion and Still are fusing 
      • Print and TV advertising is changing - all money in advertising moving to online 
      • Traditional routes to market are changing - everything be coming more democratic 
      • Social media and self promotion will be king! 

      Putting a portfolio together

      • Work should be coherent, it's best that things feel as if they belong together.
      • Everything should flow 
      • Minimum of 40 Maximum of 60 images 
      • Keep the pages simple (borders, spacing)
      • Don't show everything in a portfolio show what you do well. 

      Frede Spencer's talk has left me with a lot to think about as well as consider, the artists he represents are incredible if you want to see more of their work click here.






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      Tuesday 7 November 2017

      Matt Johnston - Narrative Sequence and the Edit | Guest Speaker





      In the afternoon Matt Johnston came in to give us a photo book workshop and discuss his experiences with photo books. Whilst Matt would class himself primarily as a photographer he has dabbled in publishing and creative design.  Matt's relationship with the phototbook began at University and his interested continued to develop after he graduated spurring him to create 'The Photobook Club,' he set it up online and began inviting people to share their thoughts whilst he was filming and photographing photobooks.

      'The Photobook club aims to

      • promote and enable discussion surrounding the photobook format
      • encourage people to talk about photobooks in an open manner with no hierarchy. 



      "A book is a sequence of spaces 
                                                       
         each of these spaces is perceived at a different moment -  


       a book is also a sequence of moments."
      Ulises Carrion "The New Art of Making Books


      After his talk Matt gave us some pictures from a photobook and asked us to put them into a sequence. Just by looking at the images with no other information. This was a really informative exercise and taught me a lot about the things we should consider when a) evaluating images as part of our research for our own personal practice and b) creating a photobook of my own. 








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        Pablo Antoli | Guest Speaker

        Commerical photographer Pablo Antoli was the second speaker to present his work. He is a multi-practitioner who spent a long time photographing using a variety of techniques in the hope of finding his own style. However, when began shooting the project 'Night of the Dead' shown below he found a piece of work he really enjoyed producing and would be interested in pursing further.





        Before studying an MA in photography, Pablo considered an MA in geography to learn more about the subject, he later decided against it and instead joined the geographic society. For his final project during his MA Pablo created a travel story, he spent a lot of time travelling and taking photographs during that time with the intention of being a documentary photographer. Reflecting back on this he realised his photographs fit into the genre of a travel photographer rather than a documentary. His intentions were to meet different people from different places and document their lives. 

        His talk gave left me with a lot to think about, as he may not work for a big magazine like Rachel does alongside her personal stuff and he expressed a longing of being able to focus solely on his own work but some of the briefs he told us had the opportunity to work on as well as future ones sounded incredible. 


        Advice from Pablo 
        • Work experience even if it's unpaid
        • Assisting other photographers for a few years to gain confidence and increase your skillset
        • If you find a photographer you like, give them a call or drop them an email and ask for an experience they may not reply, but that does not mean they haven't kept your email and in a few months time you could find a message in your inbox asking for your assistance with something. 


        Also, Pablo found his fine art projects and his travel and food photography didn't work well so he created two separate websites.  Something to think about if you find your work doesn't quite fit together, but you want to showcase it all. 

        You can find his Fine art stuff here and his travel and food photography here








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        Monday 6 November 2017

        Rachel Brown - Harper's Baazar | Guest Speaker







        Yesterday the lovely Rachel Brown who works at Harper's Bazaar as a Photography Director came in to review our work, discuss her personal work and her life as a photography director.  She is such a down to earth and grounded person with an infinite amount of knowledge. In the morning a few of us met up with her in groups of six and she gave every single one us such great and encouraging feedback on our work so far, as well as offering some great advice in regards to improving it further.

        In the afternoon we headed to a lecture theatre where she discussed her journey as a photographer from the work she produced as part of her BA using continuous film lighting which up until her talk I had never thought about using for a photo shoot, but it is now definitely something I would like to try in the future. To the work, she produced for her MA and her first Photo Global Residency at The School of Visual Art in New York. 

        I found her whole approach to photography and her photographic practice captivating when working with models as a way of making it seem like a two-way conversation between herself as the photographer framing the shot and then the models who are asked to go and position themselves as they see fit within the frame.  It's things like these you do not always think about, but sometimes the image won't look as staged if the model is free to do as they please. 

        For a lot of her earlier work, Rachel would spend time at night wandering around the streets near where she was staying at the time taking photos for her current project. She described there being a "slight feminist reclaiming of the work" because as a girl one thing you are repeatedly told is to not go out at night. 






        Rachel said going on an artists residency is one of the best things she has done and highly recommends it to us all, she was kind enough to give us a list of artist residency she would suggest so that is something to think about when I've graduated. 

        This list of resources for residencies are as follows:
        • http://blog.re-title.com/opportunities/
        • http://residencyunlimited.org/opportunities/
        • http://www.resartis.org/en/
        • http://www.transartists.org/map

        The second half of Rachel's talk was on her life as a Photography director, she began her journey by interning at British Vogue before becoming a studio manager for Tim Walker's project storyteller. Where she proceeded to tell us that everything shown with the help of set designers is taken in camera rather than post-production, I found this reassuring I was starting to get the impression taking things in the camera was a thing of the past and everything was in fact created through post-production. 





        A page from Walker's book Story Teller - Rachel assisted Tim with this book. The book was published in 2012 and you can see more here



        If you love the look of Tim Walker's set designs take a look at some of the designers he has worked with below:





        At Harper's Bazaar, Rachel gets a lot of creative freedom with what she does, as do the photographers who photograph for the magazine, whilst there are always going to be situations where people do not get along all in all everyone seems to work really well together, and the photographers get the opportunity to produce work that not only leaves the client happy but also themselves as it allows the to stay true to themselves.


        Photographers who have worked for Harper's Baazar include: 

        Norman Jean Roy - http://www.artandcommerce.com/artists/photographers/Norman-Jean-Roy
        Who shoots using a digital camera.
        Image found here 




        Tom Craig - http://tomcraig.com/
        Shoots mainly on film.

        Image found here here


          Cory Wright - http://www.harrycorywright.com/
          Who shoots using film mainly but when he does use a digital camera he uses a Nikon D810 a camera that I currently have access to at University and will be taking full advantage of.

          Charleston house shot for Haper's Baazar. Image found here














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          Sunday 5 November 2017

          The Fashion Network Recruitment Fair



          I attended The Fashion Network Recruitment Fair at Twenty-Twenty in Manchester on Wednesday 25th October, the event started at 2pm and finished at 6pm and I have to say it was the most valuable event I've been to so far this year. There were stands of brands such as Boohoo, Monsoon, Matalan, and JD as well as recruitment agencies such as Forward Role Recruitment.

          I was finding the whole process and thought of graduating a bit daunting if I'm honest time has gone so fast and it's crazy to think this time next year I'll be a graduate does scare me a little. However, yesterday's event really helped give my mind a bit of ease. It was lovely being a room with such creative people and talking to people who are currently in fields I am looking to go into, hearing their experiences was really helpful.

          I also attended four of the talks each one was led by someone from a different university and then a brand would give their input from an insiders point of view. The talks I attended were:


          How to represent yourself on social media?



          • Which involves having a strong presence on social media yourself, for example, a strong Instagram presence and ensuring you also use the platform to showcase your personality.
          • Making sure your LinkedIn profile is up to date and online.
          • Utilising websites and blogs to showcase your work and other skills outside of your degree


          Professionalism at Work (Settling into a new job)


          This one was really reassuring, we were told to not worry about asking too many questions and that it's better to ask rather than spending hours struggling on your own as sometimes you worry you are burdening people when asking out too many questions.  
          They reminded us to smile and that HR can be a good support team when starting a new job. 





          Making internships work for you


          • Cv as creative as possible to make you stand out.
          • Any experience will always help even if it is not directly what you want to do later on down the line as the skills are transferable.
          • Make contacts now whilst being at university. 


          Finding an internship


          • Stand out!
          • Approach small businesses/ companies


          Advice:

          • Make the most out of every opportunity
          • Be yourself
          • Ask questions when on internship
          • Find the right website to look at
          • Don't give up when searching for an internship



          Commercial Awareness

          What is commercial awareness?

          Being aware of a companies figures, their products, and their competition. The best thing is to do plenty of research into the job role you are applying for as well as thorough research into the company.

          I am so thankful I was able to attend this event, and I'm grateful for all of the advice I received and all the people I spoke to.




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